# How to do surveys

People tend to reach for surveys as a natural way to get lots of feedback but they are only really useful when you already have a sense of what the possible answers will be from previous more qualitative feedback. That said, they can be a great way to get lots of feedback with less effort on your side.

This site will help you build an effective survey:

{% embed url="<https://stripe.com/atlas/guides/survey-design-principles>" %}